Program Management

Nothing slips through the cracks. Nothing is lost in translation. Nothing is more critical than making a deadline. That’s the way all of our account managers approach their jobs. Working with a strategist, account managers are responsible for the meticulous execution of marketing programs and the day-to-day delivery of every campaign element.
Their disciplined program-management process begins with a detailed implementation plan that, once approved by the client, serves as a blueprint for delivery. It details the assignment, strategic direction, list and offer recommendations, creative strategy and execution considerations, budget parameters, print production expectations, projected results and complete scheduling. To say it’s comprehensive is an understatement.
Our account managers are the lead contact between client teams and every agency department, bringing absolute transparency and coordination to every step of the process.